2010年2月1日 星期一

商業生態的覆亡 An Ecosystem Crashes

商業生態的覆亡 An Ecosystem Crashes
In 2006, the Boston Globe Magazine covered a dramatic story of ecosystem failure. The tale focused on a Rhode Island bookkeeper who embezzled 9 million dollars over the course of six years. Before she was discovered, a host of businesses popped up to support her extravagant spending. A horse trainer, thrilled by her new client旧 appetite for all things equestrian, committed herself full-time to the embezzler旧 projects. A horticulturist turned away new customers for three months in order to create the floral design for a lavish wedding planned by the embezzler.
In time, the embezzler was discovered. She lost her job and landed in jail. However, the ripple effect from her crime spread across the ecosystem. The horse trainer was forced to close her business due to lack of clients. The horticulturist was sued for the embezzled money paid to him. The company from which the bookkeeper had embezzled was forced to lay off staff and close locations. This ecosystem crashed suddenly, dramatically, and fatally.

Luckily, most organizations don't experience situations so extreme. However, all companies are part of complex ecosystems that have the capacity to thrive or crash. Understanding your ecosystem and curing your ecosystem blindness will help you and your organization thrive.

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